12. Set up your Subscription Confirmed page. This is the web page that your subscribers will be sent to when they click on the confirmation link in the email they received. I wouldn't try to sell them again. Simply thank them for subscribing to your mailing list and give them a brief overview of the eCourse. I also include Adsense ads at the top and bottom. Once the subscriber reads the intro and overview, they have no direction to go in but they have the niche in mind. Having those Adsense ads there works perfectly for me.
13. Go to your autoresponder and get the html code for a subscription box. Insert this html in the appropriate place on your squeeze page.
14. Test out your system. Go to your squeeze page and make sure that it looks ok. Enter your name and email address in the html form. Make sure that your automatic set up is working correctly (meaning that you are being sent to the appropriate pages throughout the process). Make sure all of the pages look good, and that your Adsense ads are showing up. Also, click on ALL of your affiliate links to make sure that they are active and working. It will be a shame to find out two months down the road that you had a typo in an affiliate link and it has been giving your subscribers an error page the whole time. At this point, you have set up your system and have made sure that everything is working. Now, you are going to start marketing. I know that this is a little more involved, but you will be growing your list plus having the opportunity to generate affiliate and Adsense income.
15. Find ten long tail keywords that you think will be effective in article marketing. I use two criteria: having a low amount of optimized results in Google and also having greater than 300 searches per month. The term "optimized results" is simply the Google results you get when you place the long tail keyword in quotation marks in Google's search engine. The lower the number the better. But we also want long tail keywords that are being searched for. What use is having optimized results of 200 results when the keyword phrase is only getting searched 10 times per month? That's less than one potential reader per day. And not everyone who reads your article will go on to click on the link in your author resource box.
I choose phrases that have at least 300 searches per month. Using my keyword research tool, I can find keyword phrase that has low competition but high search requests. Repeat this process until you have 10 long tail keywords that you are going to target that you are confident will be responsive.
16. Write up an awesome author resource/bio box. This is an incredibly crucial part of the system that you need to spend some time on. Don't waste the efforts of your article writing by slapping down an ineffective bio box. This is a good one.
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Consider the author resource box like an ultra-small salespage where your one goal is to get that reader to click on your link. You only have a few sentences to hook the reader with curiosity and then give him a powerful reason why he should click on your link. Look at several different arthur resource boxes of other people and you'll get some great ideas.
17. Pick your first long tail keyword, and write an article about it. Be sure to include the keyword phrase in the title. Writing articles is a pretty basic action. You start of by saying what the article is about (using your keyword phrase). Then you talk about the importance of the keyword phrase and how to improve on it. And then you end with a paragraph summarizing what you just wrote about. An easy solution is to create "tips" articles.
18. Now open up an account at www.ezinearticles.com and www.goarticles.com and submit your first article to both.
19. Repeat this process with the remaining 9 keyword dense articles. Be sure to submit the article when you complete it, before beginning to write the next article. Try to get all 10 written and submitted in one day. Why so many so quickly? Like I said before, most newbies tend to get discouraged prematurely because they don't see immediate results. By forcing yourself to write and submit the initial 10 in one shot (over 24 hours), you will see big results all at once. I can write a decent article in about 20 minutes, but most people (I believe) take a little longer. With practice, you'll get much faster.
20. Take a few days off from that topic. Place your focus something totally different. After writing 10 articles, you're going to want to take a break from it. Do this. You need to get refreshed.
21. After a couple of days, you are going to do research on another group of 10 long tail keywords. Use the exact same criteria as before (ie. low competition, high search requests).
22. Every day, make it a habit of writing and submitting at least one new keyword dense article. Somedays you will do two, or three articles, but always make sure you get at least one done. It should take you no more than an hour a day. Whenever you run out of keywords, develop a new group of 10.
After a month's time you will have at least 40 articles floating about (your 10 initial articles plus the minimum of one a day thereafter). You should be getting a fair amount of traffic to your squeeze page. My squeeze pages convert between 15-40% of website visitors. Yours will probably do the same. You should start to see the gradual increase in daily Adsense income generated.
You will also get a growing number of affiliate product sales as your subscribers go through the series of autoresponder messages you are sending them. At this point, you should have a consistent and growing source of income. If you keep writing and submitting articles the proper way, you should maintain or further grow your monthly income.
Charlie Hearns
